Tigress Stormwind (SLExchange staff member) states: “We were told by Coca Cola, that they are allowing products with their trademark in SL under certain conditions.”. Second Life blogger Vint Falken got things rolling by developing a unauthorized Coke-themed outfit.
Follow the story @ www.vintfalken.com or get ready for marketing and Second Life.
Source: REUTERS, Jun 28, 2007
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All (German?) SL residents can now get real life freebies by stepping by at the Deutsche Post Tower on Post Island. All you have to do is to touch the TESTBOX screen in the entrance hall. You will then receive a free (yes FREE - you dont have to buy linden!) TESTBOX with various product samples.
There will be TESTBOXes with varying monthly themes like wellness, entertainment, cosmetics (etc) and they will be shipped free of charge to your home address. The current one is labeled “My Summertime” and it could be yours - no exchange necessary. So be surprised!
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With the support of ad agency Design Container, the Norwegian bank DnB NOR opened a Second Life presence.
Customer care and the link between the real and virtual business are in focus. The BnB NOR is the sponsor of Nobel Peace Center. So it would no surprise to see cross activities in with the Nobel Peace Center in the future.
Teleport to the Norwegian bank DnB NOR in Second Life now!
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Last year IBM decided to take a closer look at possible activities in Second Life and conducted a handful of experiments to collect impressions: alumni events, sports events and press conferences.
The result must have been pretty positive, since IBM announced, that Big Blue will take activities to another level and become a major player in SL. CEO Samuel J. Palmisano relates to 3D Internet as a perfect platform for e-commerce and global commerce. IBM also plans to fulfill some of its customer service via Second Life.
Teleport to IBM in Second Life now!
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The National Basketball Association NBA announced on May 1st the launch of the NBA Headquarters in Second Life. The new virtual destination is developed with The Electric Sheep Company, featuring a variety of innovative and interactive NBA elements such as the T-Mobile Arena, broadband video of classic NBA games and the NBA Store, the NBA Jam Session Path of the 50 Greatest NBA Players.
NBA Store currently open in Second Life
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Virtual worlds gain interest in the marketing departments of corporates. Is this a hype or a trend? How does the market look like? What are the economic mechanics of this platform?
Answers to these and more questions can be found in the White Paper “Second Life und Business in virtuellen Welten” of Pixelpark / Elephant Seven.
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